January Zoom Chat
What if we dropped the idea of “branding” – and instead we focused on showing up boldly, sharing our vision and heart in honest, courageous ways?
A free monthly series inviting you to have a conversation about what it is to drop the idea of branding, and instead just show up boldly, sharing your heart, vision and passion.
You are welcome to join as many of these as works for you, it’s an ongoing conversation – you can attend one time, or every month.
This hour long call will be an exploration into the vision and commitments behind your work.
The call will not be recorded, but a recap email with notes and any other info will be sent via email after.
I wrote a whole rant about why I am no longer interested in doing “branding” for people over on my about page.
YOU are not a brand.
YOU are a person. With gifts and contributions. Wisdom and experience. Ideas and passion.
This thing has happened where people are teaching and suggesting that you “package” yourself in a particular way to get people to buy from you. And then calling that branding.
To me, this just feels like manipulation.
What about just sharing – who you are, your gifts, your offers, what you believe?
Why would any of us want to turn ourselves into a “brand?”
Now, for big business, companies, organizations – yes. There might be work to do – to create a business “identity” that resonates with people in harmonious ways.
But most of the people that I’m working with – you are solo-preneurs, small shop owners, service providers, artists – you are wearing all.the.hats.
Your business is YOU.
What you bring.
The voice that you’ve spent time fine tuning.
You have a unique set of passions and abilities.
You have something to offer that NO OTHER person in the entire world can offer in exactly the same way.
NONE of that is a brand.
It is you, creating your magic.
One of a kind.