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The personality of a
CREATIVE PASSION BRAND

You love to create and use your imagination. You cherish making ideas happen and so does your dream client. You dream in color and love things that are vibrant and vivid - visually and metaphorically.

You want your clients and customers to feel ALIVE and empowered - like they can do anything. You lift people up with your energy and enthusiasm - your passion.

Your brand is all about the creative process:
big ideas, making cool stuff, discovery, and imagination.

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courage

WORDS TO DESCRIBE YOUR BRAND

Infectious

Alive

Colorful

Creative

Energetic

Bold

Bright

Vibrant

Awake

Joyful

Fun

Curious

Passionate

Visionary

YOUR BRAND’S PURPOSE IS TO:

CREATE-AND-INSPIRE
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creative-spirit

So, don’t be afraid to share that amazingly vibrant, creative energy with the world.

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YOUR BRAND VIBE IS:

vibe

FAMOUS CREATIVE PASSION BRANDS

Tony Robbins
Ellen
Robin Williams
Gary V
iris-apfel

What they have in common is that they FULLY embody their passion, they show up in their BIGNESS and they express themselves with joy.

INSPIRATION WORDS

fun

playful

colorful

vibrant

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INSPIRATION WORDS

vision

celebrate

connection

joy

FONTS

Choose fonts that are bold, playful, and fun. You’re looking for fonts that have personality and will stand out to grab people’s attention.

* these are all fonts you can find for free, inside of canva, or as a google font.

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BRAND COLORS

Use colors that are fun, playful, bold and colorful.
Here are some ideas (along with the hexcodes) to get you started:

COLORS
COLORS2

Creating a bold, inspiring brand is much more in depth than just picking some fonts and colors. Though, don’t get me wrong! Your brand visuals play a BIG role in helping you to communicate and ATTRACT the most perfect clients.

My goal with this brand starter kit is to get you thinking about your brand in a more thorough way, so you can begin creating something that you’ll be super proud of AND that will help you GROW your business.

If you find yourself still not quite 100% clear about your brand - then I have 2 recommendations for you:

 

1. The Brand Clarity Workshop.
This is a self-paced DIY online course that I’ve created to help you dig DEEPER into the heart of your brand. It walks you through the entire process of creating a bold, inspiring brand - from your marketing message to creating a gorgeous visual identity.

2. If the DIY route is not your thing...
Please reach out to me and request a complimentary brand strategy pow-wow. We can look at your business goals and explore ways that I could help you with your brand, your website, or whatever else you’ve got cookin’ up!

Hello, I'm Lisa Work.

I live on a little island outside of Seattle with my 2 kiddos and our sweet dog, Bandit. You can often find me walking on the beach, camped out at a coffee shop, or making art in my studio. 

I offer photography, web design + branding tools to help you create a BOLD brand that inspires & makes a difference. If you are ready to SHOW UP with confidence and clarity - then you've found yourself in the right place. 

I hope this Brand Starter Kit has helped to give you some new ideas for how to create a unique brand that showcases YOUR vibe and personality.  If you have any questions about how to make your brand more amazing, please get in touch! 

I’d love to hear from you. ~LW

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© 2019 Lisa Work + Be Bright Studio | Web Design + Photography