Today, let’s talk about brand clarity.
You may already be crystal clear about your brand – your who, what and why – the heart and soul that makes up the foundation for your brand.
If that’s the case, feel free to skip the next few days of the challenge, but – even if you have this stuff nailed down, it’s good to revisit and check in occasionally to make sure that your brand is still representing what you’re committed to your business being all about.
If you have NO IDEA what the heck I’m talking about here, or you find yourself fuzzy and UNCLEAR about your brand, then the next few days of the challenge will help you hone in and clear up some of that confusion.
The heart of your brand is made up of the following key components:
- WHO you serve. You ideal clients. The people that PAY you and the people that inspired you to create your business in the first place. (this is what we’re going to focus on in today’s challenge prompt).
- Your WHAT – how you uniquely make a difference in the world, the solutions your create, what you deliver on. This is your business magic sauce.
- Your WHY – your business contributes something amazing to the world – in some capacity you make a difference and that’s inspiring (and the whole reason you got into business for yourself in the first place).
Once you’re clear about these 3 things, then you can start to develop (or fine tune) your VISUAL branding.
So, for today: WHO do you serve?
The clearer you are about your most ideal, perfect, client. The one that’s EASY to work with and that inspires you and makes work not feel like work, THAT client.
The more you know who this person is, what they love, what they struggle with, their dreams, and what matters to them, the more you can design your business to serve this person.
Why would you do that? Wouldn’t that limit the opportunity to make more sales and build a larger audience?
I have found this to be always true: the more a business is geared for a specific type of client, the more you bring that kind of person into your business AND the easier it is to turn them into happy, paying customers.
Why? Because you speak their language, you get them AND you create stuff and opportunities that they really need and/or want.
The more broad you are with your message, your brand, and what you offer – the more people you have to connect with to get sales (which means the harder you’re going to have to work).
Although the number of potential leads may look good in higher numbers, many of those people are probably not really interested in what you have to offer. So, to convert people into paying customers takes great effort and a much bigger net.
That’s why focusing in and being CLEAR about who your business serves is a far smarter approach.
Plus you get the added benefit of designing a business for people that you love to work with and that you can totally be yourself with. THAT makes business much more fun and awesome!
Your challenge action prompt for today:
Get clear about who you want your business to serve. The best way to do this is to write it out, create a character for your brand’s client – paint a picture of who they are so you can get to know them better.
I created a worksheet with questions to help you get to know your dream client better. Sign up for The 30 Day Brand Challenge to get the bonus worksheet.
When filling out the worksheet, be sure to be as specific as you can, VIVID, don’t just say that they are married – talk about what kind of marriage they have and if they are happy or if they struggle.. really get to know your person in a deep, intimate way.
And that’s it! Well, sort of. You want to keep this person in mind as you work through all of the prompts in the challenge. Make sure you’re creating your brand FOR THEM. Be true to that and you can’t go wrong!
Tomorrow, we’re going to get clear about your WHAT – what’s the magic that makes you and your business unique.
See you then,