Do you have your brand in your email signature?
It may seem like a small, silly thing – but think about how many emails you send every day? Why not use that as an opportunity to get your message out there and keep building up your brand?
I don’t think your email signature has to be big and flashy – and it certainly shouldn’t be a big ol’ giant thing that is a super long email message in and of itself.
But, you can keep reminding people about who you are and what your business stands for – and you can do that every time you send a note to someone.
Most email programs are going to have a way to automate this. Since gmail is the most commonly used platform, I’m going to walk you though how to do this in case you didn’t know this was an option.
It’s super quick and easy!
If you already know how to do this — then go get started right now with today’s challenge prompt: make sure your current email signature is up to date and is communicating your brand message. Keep it short and sweet, but impactful! And, of course, ALL about your brand – making that connection to the people you most want to work with.
If you don’t use gmail, go poke around (or google) how to do this inside whatever email program you use.
Then, if you’d like a walk through for how to create a custom email signature, keep reading!
Step 1: After you’re logged in – click on the little gear symbol in the upper right hand corner.
Choose “Settings” from the drop down.
Step 2: Scroll down to where you see the Signature section. But, before you do that – do you see the “My Picture” section? Might as well and update your profile photo if it’s older or not on brand. Use the same one you’ve been using for your Facebook, twitter, etc.
THEN, scroll down to the Signature section! 🙂
Step 3: Update this (or add a brand new sign off if you didn’t have one before). You can insert an image, add some color, etc. Make it consistent with your brand.
Also, be sure to include a link to your website or your social media (or both) so people can go snoop around to learn more about your biz if they feel inspired to do that.. Make it easy for them!
Step 4: Be sure to select the account you want to the signature to appear with. (located just above the signature box)
Step 5: Save your updates. Scroll to the bottom of the page and click “save changes”
And you’re done! You might want to test it by sending to a different email, just to make sure it comes through how you intended… but otherwise, you should be good to go. 🙂
Yay! A simple, easy challenge prompt for you today. **high-fives**