When was the last time your checked out your own blog sidebar?
This is for sure one of those things that we tend to “set it and forget it.” It’s a place I often see with out of date offers, too much clutter, or an outdated message or vibe happening.
For today’s challenge: go check out your sidebar and update anything that could use a refresh based on your current brand messaging.
- Use Canva – or another design program – to update your graphics.
- Update your “about” section if you have one.
- If you have a photo of you – freshen it up to something more current, or more on brand.
- Check all of the links to make sure they are all working properly.
- Remove anything that’s just not needed or that doesn’t support what your biz and brand are wanting to communicate right now. Your blog sidebar is for sure a space where the “less if more” rule applies. There was once a time when a ton of *bling* on your sidebar was expected. Nowadays, too much clutter can actually take away from your message and purpose of your blog. I’ve actually been seeing more and more people eliminating their sidebar altogether – that could be an option if it makes sense for your brand.
- Add or update an awesome opt-in.
- Add or update your social media links. (a great WP plugin that lets you create square or circle plugins with custom colors is Lightweight Social Icons)
A good thing to think about when auditing your sidebar is this – what is the main PURPOSE of your blog?
Is it to help your audience better understand the thing that you teach and know about?
Is it to give your readers a behind the scenes peek into the work you do?
Is it to get to know your audience better – so you can deepen your relationship with them?
Do you want to use your blog to show off your art, your work, your services or the products you sell?
Is it a space to make announcements and share biz news?
Once you know the main purpose and intention of your blog, the next thing to answer is: What do you most want people to DO once they come for a visit?
Do you want them to sign up for your mailing list?
Or visit your services page?
Do you want them to keep reading and learning more?
Would you like them to schedule a discover session with you?
Do you want them to find and join you on a specific social media platform?
Knowing the answers to those 2 questions can help you decide on what to keep and what to get rid of on your side bar. It will also help you decide on the order of things – put the first action you want them to take at the very top.
Sidebars are tricky – it’s easy to just throw some stuff up there we too often do just that. I know that I’ve been guilty of mindlessly putting something on my sidebar to fill the space or because I saw someone else do something I thought was cool.
But, your sidebar is really valuable real-estate on your website – so you want to use that space thoughtfully and intentionally – making sure you’re creating and building up your brand. What works for others (or even stuff that used to work for you) may not be needed at all anymore.
If you have any questions, or you’d like me to peek at your sidebar and give you some ideas of how you could improve and maximize this space, just send me a reply to this email with a link to your website. I’ll gladly give you some tips.
Okay.. go do it – get your sidebar all tidied up, spiffy and on brand! 🙂