Sometimes you might find your brand… lacking. You know how it is when things lose their sparkle and start to feel boring and just, meh? That doesn’t mean you have to dig in and do a complete overhaul/rebrand. In fact, that feeling of sparkle loss could just be because YOU are used to things and…

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Creating a new website is a big undertaking. Believe me, I know! I myself can spend FOREVER bringing my own work to light and when I work with clients, it’s not uncommon for them to get challenged by what it takes to gather up all of the information, content, writing, and images. Projects that they think…

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While I looooooove working with clients one-on-one to create amazing online spaces.. I DO think there’s a ton of good reason for branding and building your website yourself – DIY style! That’s why I created this DIY website guide – to walk you through my process of creating your very own website. First off.. why…

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If you haven’t had a chance yet to take the Brand Quiz..  be sure you do! The quiz asks you about a dozen questions, digging in to the HEART of your brand. You’ll then get free access to your own Brand Starter Kit. The Starter Kit gives you color and font ideas, moodboards to inspire,…

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9 basic must haves every website needs to help your business grow

If you’re just creating your website or checking to make sure that your website is set up to help your business grow, there are 9 basic MUST HAVES that every website needs to get the job done. What Every Website Needs: 1. Clear Messaging A potential client or customer needs to know – right away…

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Branding mistakes to avoid as you build and create your business.

  Branding can be complicated. I know that you want to set a Fan-TAB-ulous tone that will help your business succeed and grow. But, it is absolutely possible that your branding efforts will go off course – taking you into a land of confusion and unclarty. It happens, to all of us. So… to help keep you…

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Why I think you should put your prices on your website

  Should you put your rates on your website? Absolutely!  Don’t make people work to figure out if they can afford you!! There’s nothing more frustrating to a potential client than to be on someone’s website and think – “Yes! I love this person, I would so love to work with them.” And then they…

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3 things you can do to grow your business

I know that you want to grow your business… But, what’s it going to take? Here are 3 areas that if you start paying attention to them – you should start to see some real growth in your business: 1. Clarity. It’s easy to get obsessed with clarity, which can stop you from getting into…

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How to deliver an awesome newsletter

Does your newsletter tell your brand story? There are many things to think about when bringing your brand to your newsletter. A newsletter is a great way for you to get to know your readers – and for them to get to know you. It’s also a way for you to connect and showcase the…

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How to brand your mailchimp signup process.

Let’s look at the way that people sign up for your newsletter. Yesterday, I talked about your free opt-in offer to entice people to sign up for your mailing list. But, what about the process that they go through when they actually sign up? How do things look? Are you using your brand voice and…

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