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How To Prep Your New Website

Creating a new website is a big undertaking. Believe me, I know! I myself can spend FOREVER bringing my own work to light and when I work with clients, it’s not uncommon for them to get challenged by what it takes to gather up all of the information, content, writing, and images. Projects that they think…

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My step by step DIY Website Guide

While I looooooove working with clients one-on-one to create amazing online spaces.. I DO think there’s a ton of good reason for branding and building your website yourself – DIY style! That’s why I created this DIY website guide – to walk you through my process of creating your very own website. First off.. why…

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Are you a Mystical Insight Brand?

If you haven’t had a chance yet to take the Brand Quiz..  be sure you do! The quiz asks you about a dozen questions, digging in to the HEART of your brand. You’ll then get free access to your own Brand Starter Kit. The Starter Kit gives you color and font ideas, moodboards to inspire,…

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9 Basic Must Haves That Every Website Needs

9 basic must haves every website needs to help your business grow

If you’re just creating your website or checking to make sure that your website is set up to help your business grow, there are 9 basic MUST HAVES that every website needs to get the job done. What Every Website Needs: 1. Clear Messaging A potential client or customer needs to know – right away…

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6 Branding Mistakes To Avoid As You Build And Create Your Business

Branding mistakes to avoid as you build and create your business.

  Branding can be complicated. I know that you want to set a Fan-TAB-ulous tone that will help your business succeed and grow. But, it is absolutely possible that your branding efforts will go off course – taking you into a land of confusion and unclarty. It happens, to all of us. So… to help keep you…

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Why I think you ABSOLUTELY should put your rates on your website!

Why I think you should put your prices on your website

  Should you put your rates on your website? Absolutely!  Don’t make people work to figure out if they can afford you!! There’s nothing more frustrating to a potential client than to be on someone’s website and think – “Yes! I love this person, I would so love to work with them.” And then they…

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Focusing on these 3 things will help you grow your business

3 things you can do to grow your business

I know that you want to grow your business… But, what’s it going to take? Here are 3 areas that if you start paying attention to them – you should start to see some real growth in your business: 1. Clarity. It’s easy to get obsessed with clarity, which can stop you from getting into…

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How to Deliver an Awesome, Well-Branded Newsletter

How to deliver an awesome newsletter

Does your newsletter tell your brand story? There are many things to think about when bringing your brand to your newsletter. A newsletter is a great way for you to get to know your readers – and for them to get to know you. It’s also a way for you to connect and showcase the…

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How to brand the SIGN UP process for your newsletter

How to brand your mailchimp signup process.

Let’s look at the way that people sign up for your newsletter. Yesterday, I talked about your free opt-in offer to entice people to sign up for your mailing list. But, what about the process that they go through when they actually sign up? How do things look? Are you using your brand voice and…

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Is Your Opt-In Doing Good Stuff For Your Brand?

How to know when it's time to update your opt-in

What is your newsletter opt-in doing for your brand? For today, I’m not going to talk about all of the ins and outs and why’s and how come’s for having a great opt-in for your website. Bottom line – it’s smart business to build up your mailing list and having an irresistible opt-in is one…

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